Brown Brothers Winery Confirmed as Official Alcoholic Beverage Partner of the 2026 Winton Festival of Speed
Iconic Australian winery Brown Brothers has been confirmed as the official alcoholic beverage partner of the 2026 Winton Festival of Speed, as well as the naming rights partner of the festival’s all-new premium trackside hospitality area.
The Brown Brothers Trackside Lounge n’ Lawn, at the 2026 Winton Festival of Speed, taking place from July 24-26, will elevate the spectator and competitor experience with a premium vantage point for the historic racing action, complemented by an exclusive selection of wines from Brown Brothers.
Access to the lounge will be a ticketed experience, offering premium hospitality from one of the region’s most recognised and respected wineries.
“We are delighted to welcome Brown Brothers to the Winton Festival of Speed.” said WFOS26 Event Lead, Emma Deane.
“The Trackside Lounge n’ Lawn will be the centrepiece of our VIP experience, and partnering with a brand as established as Brown Brothers ensures we deliver an exceptional offering.
“Their involvement enhances the premium food, wine and hospitality experience across the event weekend.”
Georgia Beavis, Brown Brothers Multi Venue Operations Manager explained that the Winton Festival of Speed suits the brands demographic.
“The Winton Festival of Speed draws a large and passionate audience that values quality, heritage, and memorable experiences, values that align strongly with Brown Brothers,” said Beavis.
“Partnering with WFOS is a fantastic opportunity to showcase our wines as part of a premium hospitality experience. Brown Brothers has proudly produced wine in the King Valley for more than 137 years, and we’re excited to be trackside at Winton, raising a glass to a successful 2026 Festival of Speed.”
The 2026 Winton Festival of Speed takes place from Friday July 24 to Sunday July 26, showcasing an incredible array of historic racing cars, including impressive muscle cars such as Mustangs and Camaros from Group N Historic Touring Cars, classic Sports Cars and much more.
The Brown Brothers Trackside Lounge n’ Lawn will be open 11am to 5pm Friday, Saturday and Sunday of this year’s Winton Festival of Speed.
Single day passes are $15.00ea and are available now from Humanitix. Trackside Lounge passes do not include venue entry General Admission.
WFOS26 is the winter getaway destination for any motorsport enthusiast, showcasing some of Australia’s most popular Australian Touring Cars including Mustangs, Camaros and Toranas, as well as classic sports cars and the newly-established Fitzy Cup Super Sprint.
Confirmed categories appearing at WFOS26 are Group N Historic Touring Cars [Under and Over 2 Litre], Heritage Touring Cars including Groups C & A, Group S Sports Cars, Formula Ford, MGs and Invited British, Alfa Romeo Racing, Porsche 944 Challenge and BMW E30 Racing.
Additionally, Super Sprint classes have been expanded inviting 5 Litre Touring Cars, V8Brutes, AUSCARs, GT Cars up to 2010, Touring Car Tributes and Touring Car Legends, while facilitating the inaugural running of The Fitzy Cup, a Porsche-focussed category celebrating the legacy of Peter Fitzgerald.
The festival will feature lifestyle experiences highlighting the local region, with the Brown Brothers Trackside Lounge n’ Lawn, Glamping and Hot Air Ballooning options for festival goers.
Tickets can be purchased here